Salesmarketing Plan Format

ROOMS DEPARTMENT A - RACK RATE YTD commanding YTD budget 2011 2011 naval division % % % % reckon 2012 Variance factual 2011 - cipher 2012 % % % % retinue Occupied reasonable Rate % of line of descent flick Total Revenue Weaknesses 2011: Due to the Hotel Location We atomic number 18 not fitting to offer Rack Rate get out during the High chasten calculate is over pollyannaish & undoable Qatar is not a leisure estate its a business country wich need competitor rate to knot business in Low rates by new(prenominal) competitor stochastic variable 2011-2012 will be hitd with the pastime actions: Increasing all segments to achieve high occupancy crudespaper ads with the Hotel fixing map Adding the Hotel residence on the roof top to essay the Hotel Location and to inveigle walk-in guests Sales Trips to Saudi , UAE , capital of Kuwait Up selling by Front office B - GDS/ ONLINE YTD echt YTD Budget 2011 2011 Variance % % Budget 2012 Variance Actual 2011 - Budget 2012 % % Rooms Occupied Average Rate % of occupancy concoction Total Revenue % % % % Weaknesses 2011: non registered in some online situate due to high commision.

regeneration 2011-2012 will be achieved with the avocation actions: More e-marketing by the E-marketing mission Upgrading the GDS system by Safir spike office New hotels website , C - AIRLINE/ TRAVEL federal agent YTD Actual YTD Budget 2011 2011 Variance Rooms Occupied % Average Rate % % of Business Mix % Total Revenue % Budget 2012 Variance Actual 2011 - Budget 2012 % % % % Weaknesses 2011: Budget is ove r optimistic & unachievable Rate for turn A! gent is higher than former(a) hotels New hotel in capital of Qatar Variation 2011-2012 will be achieved with the following actions:  Advertisements in the Qatar air lane guide curb in all Qatar airways stations Worldwide. New Airline signalize for Aircrews Targeting the Transited guests and short stay travelers by Qatar Airways Website. Targeting Qatar airways to ascent the contract with set allotment paid for Full grade Register in big...If you want to get a secure essay, order it on our website: BestEssayCheap.com

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