Marketing plan Essay Example | Topics and Well Written Essays - 3500 words

Marketing plan - Essay Example With the introduction of smart phones in the market, Nokia continues to take the lead, taking about 56.4% share of the 70.9 million units shipped in Europe in 2006. Nokia sold 40 million smart phones in 2006, reaffirming the fact that the success of the brand remains unscathed (Nokia leading phone market 2007). In fact, it has taken the brand to another level by making its phones highly competitive with the introduction of the Nokia N Series, a collection of smart phones that cater mainly to consumers who have requirements for a full-featured mobile phone with personal computer-like functionalities. These smart phones offer complete phone functionalities while alternately serving as personal data assistants. This â€Å"elite† group of high-end phones has created a stir in the market that the units instantly grew in popularity within a few months after being launched early 2005. The launch of the Nokia N series in 2005 created such a huge impact that sales of these products increased significantly since its launch. As of 2006, Nokia is recognized to be the worlds’ leader in smart phones sales, contributing to 42% market share (Smart phone sales are soaring 2006). This just goes to prove that Nokia has maintained its good relationship with the market as it has continuously managed to cater to the consumers’ needs despite the existence of other Personal Data Assistant (PDA) brands such as Palm and OS, and the emergence of new ones. Nokia is still the top choice in the UK market when it comes to smart phones. Its 3G (third generation) phones continue to fly with its up-to-date features. However, with the emergence of other brands that are determined to give Nokia fierce competition brand-wise, it is a challenge for this company to come up with even more effective ways to hold the market’s attention and sustain its stature in the market.