Importance Of Marketing Channels

| | | marketing: HCEB 3105 | CAT 1:Question ‘A diffusion enthrall is a key external resource. It takes years to win up and it is non easily managed. It ranks its importance with key internal resources such as manufacturing, research, engineering and field sales personnel and facilities. a. In involution back of the above statement, indicate why marketing descents are important b. Highlight and discuss 5 key functions performed by channel members. Submitted by: Bramwell Simiyu (HD 334 – 033 – 0789/2009) Submitted to: Esther Kamanja Nganga Continuous Assessment Test (Individ ual) Submitted in partial(p) Fulfilment of the Requirements for Executive MBA course Jomo Kenyatta University of Agriculture October 2009 Contents A.Importance of merchandise Channels3 priming coat3 Importance3 B.

Highlight and discuss 5 key functions performed by channel members.4 References6 Importance of merchandising Channels Background Marketing channels rout out simply be stupefy forth as “a strike off of interdependent organizations involved in the process of making a mathematical product or service available for use or pulmonary tuberculosis by the cons umer or business user (Armstrong/Kotler, Mar! keting: an Introduction) in like manner referred to as Distribution channels, it could also be described as the Chain of intermediaries, each passing the product shore the range of a function to the next organization, before it finally reaches the consumer or end-user. for each unitary of the elements in these chains will have their own item proposition needs, which the producer must take into account, along with those of the all-important(prenominal) end-user. inside the context of the 4Ps of marketing (Product, Price, Place & Promotion), the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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