Marketing Plan

A. How well did we do? Monitor and analyze market performance. I. monetary and forecasts In the first year, total revenue for the sextuplet-star Sofitel Metropol capital of Vietnam hotel is stomach at $60 million. It based on sales of 110,000 units at average wholesale price $500/night and $5 million of other services such as restaurant, bar, fix hotel and relaxation, weddings, meetings or events. We predict that in the first 6 months, the time of rooms which the customers will book is 50,000 units and the revenue we get from it is $25 million and $2million from other service. For the next period ( following six months), amount of money we have increases by $33 million, includes $30 million of booking 60,000 rooms and $3 million from others. To lie with the marketing plan, the hotel has to set up budgets for each activities. The total bugets which Sofitel Metropol capital of Vietnam invests is $30 million. If the mount of money is not enough for the hotel to hold the plan, it should borrow money from the bank. Our first year marketing budgets secure training staffs, electricity, water, Internet, up facilities, salary for employees, services, advertising, customer-service.

Kinds of expenses| Budgets ($ million)| | The first six months| The trace six months| * Electricity, water, gas, Internet * Training new employees * Salary for deuce hundred employees * Buying new facilities * Building cinema and improving floor * Customers service such as providing map, taxi, phone, tickets * Marketing query * denote includes: Internet advertising, magazine advertising, televi sion advertising * prevalent coitus ! * Events| 2.8112.52.10.151.45223| 1.41.21.320.11.21.61.52| Total budgets| $18 | $12| II. Measures to monitor and review marketing performance When Sofitel Metropol hotel urgencys to become a luxury six-star hotel, it has to muddle with many difficulties. As a result, the hotel must have measures and procedures in place for addressing...If you want to get a full essay, raise it on our website: BestEssayCheap.com

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