Swatch Marketing Assignment

Strategic Options & Strategic Choice According to the SWOT analysis above, it is homely that S encounter has a steady front in the fashion foodstuffplace with strong brand figure and customer loyalty. In baffle to maintain and take advantages of much(prenominal) strengths, Swatch should adopt the market-penetration dodging which meat to sell live products into existing markets with the objectives of securing the dominance of current market and increasing market handle from current products ( Kolter,2009, p.85). Comparing with the represent-leadership dodge and the product development dodging, the causation calls for price cutting when change products. It not only reduces phoners sales pro learn, exactly also affects its bran image. The latter scheme requires company to develop a new product, which may cost so much money and time to do the market research and product test. Therefore, market-penetration strategy is considered as the core strategy for Swatch. Marketing Mix Decision Swatchs marketing miscellanea is comprised of the following four aspects: produce Customization --- to personalize the watch to fit customers taste and make it more unique Special features evidence more special and bound edition for a youthful, upstart and exciting look.

Price Premium price --- to reflect the exclusiveness, limited and gamey quality of the product; Place To open duty-free shops in the airports such as Gatwick and Birmingham airport and in Eurostar localise in capital of the United Kingdom --- Eurostar estimates its passenger numbers racket will increase fr om 8.3 million this grade to10 million by 2! 010 ( Railnews,2007). To put banner on the mesh such as Face Book Promotion Celebrity endorsement --- to befool Leona Lewis and use her image Advertising --- Print and broadcast ads/Posters and leaflets/Billboards unmediated & interactional marketing --- E-mails/mobile messages/ Web sites Product outline conception of spending time and how swatch watches are for every TIME. Product Lines...If you desire to get a full essay, order it on our website: BestEssayCheap.com

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